The $10B Motivation Lie Costing You Time & Energy

Hustle Culture sold you a lie. Motivation fuels success. Struggle equals progress. If you're not grinding 24/7, you don't want it bad enough. This mental programming is outdated software running your life.

Motivation is a scam. It fades. It fails.Your identity - not your motivation - determines your results.Men who win don't push harder. They evolve. This is why chasing motivation is a trap.

For most of my 20’s and 30’s I was a slave to the motivation trap. Forcing myself to push harder in all areas of my life.

If it didn’t feel hard, then I wasn’t trying hard enough.

Despite all the pushing, progress felt stagnant.

It was never enough.

Everyday I felt exhausted. Empty. Alone.

And I see a lot of driven men operating this way.

But it’s the ultimate scam.

If You Need Motivation To Keep Your Life Moving, You’ve Already Lost.

Motivation feels good. It sells well. It’s the backbone of a $10B self-help industry.

But here’s where they got you:
You don’t need more motivation. You never did.

Because you don’t have a motivation problem.
You have an identity problem.

This realisation changed everything for me.

Operating from the wrong identity means constant internal friction - fighting against who you are to do what you think you should.

You’re forcing yourself to grind.
You’re chasing bursts of motivation just to function.
You’re stuck doing what you think you should do - rather than what feels automatic.

When you’re operating from the wrong identity, every action feels like a battle.

But when you become the man who naturally executes?

The right actions stop feeling like effort.
The work gets done because it’s just who you are.
Success becomes inevitable.

Before you check out thinking this is some post-psychedelic rant, know this:

What I'm about to share isn't philosophy. It's neuroscience.

Dr. Joe Dispenza - whose work has profoundly shaped my own growth - proves that neurologically, we are the byproduct of what we repeatedly do and think.

"Conscious thoughts, repeated often enough, become unconscious thinking. If you keep thinking the same thoughts, making the same choices, demonstrating the same behaviours, creating the same experiences, and producing the same emotions, your brain becomes neurologically hardwired to operate in predictable patterns. To change your reality, you must change your thoughts, actions and emotions until they become your new identity"- Dr. Joe Dispenza.

This is why trying to "motivate" yourself to act against your current identity is mentally draining. You're literally fighting against the physical architecture of your neural networks.But when you focus on identity first, you rewire your circuitry from the inside out. You're not struggling against your nature - you're transforming what comes naturally.I'm an aerospace engineer. My default is skepticism, especially around self-development claims that lack empirical evidence.But this process fundamentally rebuilt me. What I discovered wasn't just another technique - it was the operating system that everything else runs on.And it will rebuild you too - if you follow the right sequence. (Coming up shortly)

Look at someone who's naturally fit. They don't debate exercise. They don't "motivate" themselves to train. They just go. It's who they are. Their identity automates their actions. They operate from a different baseline of being.

For me, training is non-negotiable. My identity is built on physical competence. Six-pack year-round. 10km run capability at any moment.This eliminates the need for motivation - training is as automatic as breathing.More importantly, my identity has clear boundaries around what it accepts. If my standards slip and body composition changes, my internal system autocorrects with minimal conscious effort.This isn't theoretical. I've implemented this exact process with over a thousand men inside RISING KINGS over seven years. The results are consistent and predictable.Take Nick - CEO of a major Australian company and RISING KINGS brother.Perpetually hustling, always chasing. Outwardly successful, internally drained. Dependent on stimulants to manage his motivational cycles.Most people would suggest lowering his ambitions to reduce stress. But that's not an option for a driven man.Instead, we excavated his core identity - the central operating system that governs everything.Through this process, we discovered his true aim: achieving peace without sacrificing business impact.With clarity on what he wanted, why he wanted it, and who he needed to become - everything changed.The result?Nick now creates more success with less friction.A "less but better" operating system that generates time, energy, and mental clarity to lead effectively and show up fully as a father and husband.He's escaped the motivation trap permanently.And that’s what I want for you.

When I shifted from chasing accomplishments to embodying the identity of a man who already has them, my entire experience transformed. I achieved more by doing less. Results materialised almost effortlessly.My marriage deepened. My fitness increased. My patience expanded.Not because I set bigger goals. But because I focused on the man I needed to become.

This is Identity-Based Success.
And I’ve built a repeatable system that makes it practical and actionable.It's called the PERSONAL CODE™In the next few paragraphs, I'll break down what this is, why it differs fundamentally from conventional approaches, and how to implement it immediately.No more dependency on fleeting motivation.No more unrealised goals.No more strong starts with inevitable fades.Just a clear path to becoming the man who naturally generates the results you want.Let's dive in.THE PROBLEM WITH GOALS

92% of people fail their goals. Not from laziness, but from playing the wrong game. They try to shift actions without shifting identity. They chase motivation instead of embodying alignment. You don't force success. You become someone who generates it automatically.

We've been programmed to believe goals create the life we want.Goals have utility, but not what you've been sold.Setting a goal creates the illusion of progress. You document it. Verbalise it.Visualize the outcome. Share it for "accountability."For that brief moment, it feels certain.Then a few weeks go by.Obstacles emerge.Initial excitement dissipates.And progress stalls.And you're back at square one - crafting another goal, believing this attempt will somehow defy the pattern.But it never does.I've run this cycle countless times.In my early business years, I set aggressive revenue targets. Crafted detailed strategies. Monitored every possible metric.I executed the "business coach" playbook perfectly.The result? Either missed targets and self-condemnation or achieved targets with unfulfilment and burnout.This conventional goal-setting approach is structurally flawed.Here's why:1. You focus on outcomes instead of identity inputs.Most believe the goal creates accountability.It doesn't.If goals worked, every goal-setter would succeed. They don't. Because success isn't about having goals. It's about becoming the person who makes goals unnecessary. (Read that again.)2. You confuse preparation for progress.Documenting goals feels productive. Announcing them feels committal. Purchasing tools, apps, and planners creates the sensation of momentum.But these activities move nothing meaningful.Most get trapped chasing the neurochemical reward of preparation instead of doing the actual work.3. You treat motivation as a reliable currency.Motivation is a temporary state. Present when goals are fresh, absent when resistance appears.Many waste time waiting for motivation to return before continuing.I've guided hundreds of high-performers who believed they just needed more - more strategies, more frameworks, more motivational fuel.But it's an infinite loop of insufficiency.

Most men are trapped in goals based success:Goal  - Excitement - Action - Obstacle - Demotivation - Failure - Repeat.They focus on changing what they do, instead of who they are.But who you are always determines what you do.

Most men remain permanently trapped in this cycle.They endlessly hunt for the next productivity system, goal framework, or perfect methodology that will finally generate enough motivation to break through their plateau.But they're attacking the wrong target.Because your actions will always calibrate to the baseline standards of the man you believe you are.I was grinding through 70-hour weeks, missing time with my kids, disconnected with my wife, and still feeling stagnant despite relentless effort.Through the process I'm about to reveal, I discovered I was operating from an outdated identity - one who believed success required bigger goals, endless hustle, and complete self-sacrifice.My thoughts, behaviours, and corresponding results were perfectly aligned with this limiting identity.When I shifted from "man who sacrifices everything for success" to "man who creates success through strategic presence and focused impact" everything transformed simultaneously.My business, fitness, family connections, and internal fulfillment all expanded without conflict.Not because I did more.But because I became more.THE IDENTITY ADVANTAGE(How to Make Success Inevitable)

The men who win don't set goals.They engineer identities.

Instead of waking each day focused on outcomes, they embody the kind of man who naturally generates those outcomes.This is precisely where most fail.They claim to want to lose weight - yet internally identify as someone who lacks discipline.They say they want a mulit-million dollar business - yet think like a hobbyist.They feel they want to be a leader - yet make decisions from a follower's mindset.Your actions will always calibrate to how you see yourself.Study someone who maintains peak physical condition effortlessly.They aren't grinding for temporary aesthetics. They aren't obsessing over meal calculations or debating whether to train.They've simply become someone who naturally selects clean nutrition, trains consistently, and doesn't engage in internal negotiation.The goal became irrelevant. Their identity automated the process.This is why traditional goal-setting consistently fails.

When you pursue something without becoming the person aligned with it, you remain fundamentally separate from it.

The shift is this - Stop chasing. Start embodying.Stop fixating on outcomes and start installing the daily standards, behaviours, and operating principles that make success inevitable.You don't "try" discipline. You become someone who finds negotiation with yourself beneath your standards.You don't "work hard" at business. You become an entrepreneur who finds growth as natural as breathing.You don't "attempt" strength. You become someone who considers training non-negotiable.This is IDENTITY-BASED success.
Lock in the right identity, and success stops being something you chase - it becomes who you are.Here’s how we make it happen.THE PERSONAL CODE™
After years refining this process personally and guiding hundreds of men through the transformation, I've distilled identity engineering into a practical, repeatable system.It's called the PERSONAL CODE™.This isn't another framework - it's an identity blueprint.This exact system has transformed not only my existence but the lives of countless men in our RISING KINGS EXPERIENCE, our 9-week IDENTITY Upgrade Accelerator - learn more here.

When you shift from motivation-based to identity-based success, something profound happens.You experience freedom:

• Freedom from the constant need to push yourself.
• Freedom from the shame of inconsistency.
• Freedom from the endless cycle of starting strong and falling off.

Men who actually succeed aren't more motivated than you.They've simply built a different foundation.Their PERSONAL CODE™.As an aerospace engineer with rigorous standards for evidence, I initially dismissed this "identity work" as lofty science.Then reality intervened - years of grinding produced burnout, disconnection from my family, and diminishing returns despite increasing effort.The PERSONAL CODE™ reconstructed everything.It's the central operating system of becoming YOU 2.0.This system consists of three critical components that work hand in hand to transform your daily existence at the most fundamental level.Take out your journal now. What follows is worth documenting.STEP 1: YOUR PURPOSE STATEMENTHere you uncover what truly drives you. What lights you up. What gives your life real meaning.Here's how to start uncovering your purpose statement:- Identify 3 times when you made a significant positive impact on others. What specific contribution did you make each time?- Look for patterns across these experiences. Do you consistently empower others? Create clarity? Provide solid support?- Ask yourself: "What impact do I want to have on people around me? How do I want them to feel after we interact?"This purpose statement activates your amygdala -the part of your brain controlling fight-or-flight response - enabling you to push through challenges regardless of pain, fear, or exhaustion.When you operate from clear purpose, decisions become simpler because you're always asking: "Does this align with who I need to be?"STEP 2: YOUR CORE VALUESThese are the 2 foundational principles that guide every decision, especially under pressure. For me, a core value is "health" - not as a goal, but as a fundamental part of who I am. This eliminates thousands of decisions because I simply ask, "What would a healthy man do?"Here's how to identify your core values:- Ask: "When I'm at my absolute best, what principles am I living by?"- Notice what values are being violated when you feel most frustrated or unfulfilled. (The opposites often reveal your true values.)- Consider: "What standards am I willing to uphold, even when nobody's watching?"- Narrow down to the 2 that would have the greatest impact across all areas of your life.When you operate from the right values, decision-making becomes automatic. You stop wasting energy on choices that don't align with who you're becoming.During stress, most men default to old patterns. With clear values, you have solid anchor points - especially in the tough times.STEP 3: YOUR BEHAVIOUR STACKThese are the 6 specific behaviours (3 for each value) that bring your identity to life every day.These aren't tasks you force yourself to do. They're natural expressions of the man you're becoming.Here's how to build your behavior stack:- For each core value, identify 3 behaviours that would naturally express that value.- Ask: "What behaviours am I currently showing that violate this value?" Then implement their opposites.- Consider: "If I fully lived this value, what would be non-negotiable in my daily life?"- Make each behaviour specific and measurable. Replace "be more present" with "engage in conversations without checking my phone."Each behaviour must be easily scored. At day's end, you should be able to answer with a clear "yes" or "no" to whether you upheld it.When these three elements work together - Purpose Statement, Core Values, and Behaviour Stack - success stops being something you chase. It becomes who you are.Your New IdentityI began this discussion by challenging motivation because I've seen how this misconception keeps good men stuck in cycles of inconsistency and frustration.The system I've shared - building your PERSONAL CODE™ and shifting to identity-based rather than motivation-based success - isn't just another productivity hack or business strategy. It's a complete shift in how you operate as a man.This has transformed my life and the lives of hundreds of men I've guided through this process.

When you build your identity first:

• Discipline becomes automatic rather than forced
• Success feels like a natural expression rather than a desperate chase
• Your impact extends beyond yourself to everyone around you

The transformation doesn't happen overnight. This is what we call "the work" - challenging, often uncomfortable, but worth more than anything you've pursued before.You will falter some days. That's not failure - it's part of the process. With your PERSONAL CODE™ as your navigation system, you'll always find your way back to centre.As you implement these principles, remember you stand in a long line of men who've walked this path. History's strongest, most impactful men all mastered identity before achievement.I've shared these insights because I believe every man deserves freedom from the motivation trap - to experience life where success becomes inevitable rather than a constant struggle.If there’s one thing to take from it, it’s this:You don't become successful and then change your identity.You change your identity, and success naturally follows.This is where the real game begins.Stay strong,BenP.S. I’m pumped to be launching something brand new - something designed to permanently end the cycle of inconsistency, lost momentum, and the constant need for motivation. PRIME45 isn’t another quick fix - it’s the system I wish I had years ago to make discipline effortless, standards unshakable, and success inevitable. If you’re serious about locking in the best version of yourself -without relying on motivation - get on the waitlist now. Join the waitlist → HERE

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